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What Is Salesforce Data Ownership and Why Do You Need It for AI?
In today’s digital era, artificial intelligence (AI) and machine learning (ML) are redefining business landscapes. The power of data ownership within Salesforce is not just an advantage, it’s a...
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Keep Your Salesforce Data Secure and Accessible
Safeguard your Salesforce CRM data and prevent any potential data loss through the use of an independent backup cloud. Highlights Seamlessly back up all of your most important Salesforce data, be it...
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Salesforce Data Transformation and AI: The Perfect Match
The impact of artificial intelligence can be felt everywhere, and the world of Salesforce is certainly no exception. This makes the concept of data transformation one that everyone needs to be...
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Bring Control to Your High-Volume Salesforce Lead Funnel (Using Zapier)
Lead intake via web lead forms can be tricky for organizations that have a fluid and evolving funnel where lead generation, nurturing, re-marketing, and offline activities are combined within the...
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7 Common Data Design Mistakes in Data Cloud And How to Avoid Them
In the rapidly evolving landscape of data management, Salesforce Data Cloud stands out as a single technology platform to connect, harmonize, unify, and activate data. That said, integrating data from...
View ArticleHow to Gather Security Requirements in Salesforce
Collecting security requirements can seem like an uncomfortable challenge. As an administrator/consultant, it is unrealistic to assume that end users grasp the various security nuances in Salesforce,...
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A Salesforce Admin’s Guide to Data Lakes
The Salesforce platform is a business-critical system. This puts Salesforce Admins in the unique position of being both the gatekeeper and the enabler of your organization’s customer data strategy....
View ArticleWhat Is the “Data Matters” Trailblazer Community?
Trailblazer communities are a great way for people in the ecosystem to connect, learn, and network with other like-minded individuals. At TrailblazerDX earlier this year, the latest community was...
View ArticleIntentional vs. Unintentional Duplicates in Salesforce
Not all Salesforce duplicates are inherently bad. Nor does having duplicate records necessarily indicate poor data quality in your org. Salesforce Ben and others have extensively covered methods for...
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American Privacy Rights Act (APRA) – What Could It Mean for Marketers?
The American Privacy Rights Act (APRA) is a new legislation to protect American peoples’ online privacy; it is currently in “discussion draft” and is being promoted into federal law. Parts of the...
View ArticleTech Layoffs Continue in 2024: Google, Amazon, Tesla, and Startups
A sense of optimism was in the air as we kicked off 2024. With inflation dying down and the promise of interest rates falling at some point this year, many felt that the economic environment in 2024...
View ArticleSalesforce-Informatica Acquisition Talks Stall: Here’s Why
Updated: April 23, 2024 Salesforce has been keeping a close eye on Informatica this year following reports that they were in the advanced stages of acquiring the data giant. However, almost a week on,...
View Article5 Steps to Mitigate Data Protection Risks in Salesforce
Care to spare 4.45 Million USD? That’s the cost of a data breach as per IBM’s Cost of a Data Breach Report 2023. Couple that with the rising instances of malware and ransomware attacks, which went up...
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It Starts With Seamless Operations: A Salesforce Perspective on Customer...
It’s no secret that delivering exceptional customer experiences is vital to success. Companies are increasingly investing in advanced technologies like Salesforce Data Cloud to gain insights into...
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Salesforce Data Recovery: How to Successfully Restore Your Data
Salesforce orgs are constantly changing, with new data being added by the second and new metadata customizations made by development teams every day. While most businesses recognize the difference...
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Architect’s Guide: Data Profiling to Assess and Monitor Data Reliability
I loved Salesforce’s recent blog that stated: “Bad data is junk food for AI.” However, after years of research stating more than half (55%) of business leaders do not trust their data, the challenge...
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Using Generative AI to Clean Your Data In Salesforce
The significance of accuracy in the field of data management cannot be overstated. The development of artificial intelligence (AI) technology, particularly generative AI (GenAI), has made it possible...
View ArticleTop 10 Testing Challenges in Salesforce
Salesforce is an indispensable tool for organizations worldwide, offering a robust and reliable platform for customer relationship management and a wide range of other important business processes....
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Expose Blind Spots in Duplicate Management and Identify Resolution With Data...
Duplicate management is a critical task to keep Salesforce data clean, consistent, and complete. However, many admins stop at the basics and miss more effective dedupe opportunities. Or they...
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MuleSoft Receives New AI Capabilities for Better Productivity
MuleSoft has recently unveiled a suite of new AI-powered capabilities designed to drive greater productivity and efficiency for businesses. As the demand for seamless data integration and automation...
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